Roland missed the "train"
14 Jan 2011, 06:39I have this philosophy in life - there are a few key "trains" which you need to "catch". Miss them and you are never able to "catch up", no matter how hard you work. I have been a Roland loyalist for many years. But this was the year they needed to have the successor to the "G". Combined with Korg's Kronos, this is a train they will unfortunately never be able to "catch up with".
Now obviously they have a marketing strategy which doesn't include my input. And I predict they will continue to do just fine as a leading music equipment company.
But as regards workstations, I think they're done. Someone has mentioned the "K-Mart" of the music industry. While I think this is overly harsh and simplistic, there is a ring of truth to it. How many cheap, lightweight, crappy-feeling, dumbed-down "Fantomesque" romplers will we see from Roland? Innovate or die, that's business 101. Korg has done it, Roland has sadly "missed the train".
R.I.P. great Roland workstation legacy.
Now obviously they have a marketing strategy which doesn't include my input. And I predict they will continue to do just fine as a leading music equipment company.
But as regards workstations, I think they're done. Someone has mentioned the "K-Mart" of the music industry. While I think this is overly harsh and simplistic, there is a ring of truth to it. How many cheap, lightweight, crappy-feeling, dumbed-down "Fantomesque" romplers will we see from Roland? Innovate or die, that's business 101. Korg has done it, Roland has sadly "missed the train".
R.I.P. great Roland workstation legacy.